All Entries Tagged With: "Twitter"

New Social Media ROI and Statics Resources added

On the planning tab above I keep an active list of great resources for anyone that needs to additional information to justify a new marketing or social media program or for general research purposes. I have made some new updates to the list that I think are pretty interesting:
SOCIAL MEDIA ROI RESOURCES

Dell’s $3million on [...]

RIP Cold Calling

Image by Kevglobal via Flickr

The days of smile and dial are dead and unproductive – not to mention annoying and not much fun for the poor sales person. Instead, why not talk to your friends with re-tweets, tweets, direct messages, blog comments and more?
Somehow I have found myself in the world of sales- many [...]

Planning for a Social Media Crisis

[cross posted] Marketers need to understand that the dynamics of conversations with online audiences have fundamentally changed.  The lessons from Motrin, Dell, WalMart, JetBlue and others that have been called out by bloggers, Twitter-storms and others enabled by social media is not a passing fad, but something that needs to be recognized as a new marketing [...]