[cross posted] Marketers need to understand that the dynamics of conversations with online audiences have fundamentally changed. The lessons from Motrin, Dell, WalMart, JetBlue and others that have been called out by bloggers, Twitter-storms and others enabled by social media is not a passing fad, but something that needs to be recognized as a new marketing [...]
There has been a lot of recent discussion on how we measure the ROI of social media marketing. Jason Falls wrote provocatively that ‘you don’t get money out of a conversation‘. While I don’t disagree in principal, I do believe that marketing must be accountable for its programs (I am sure Jason thinks that way [...]
This morning I will be holding a working session on developing a social media strategy at WebGuild’s Social Media Strategies Conference. The presentation will be a accumulation of many posts that I have not had time to write, it is a good chance to help me accelerate the process and get the ideas out of [...]
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