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Comment on FTC Blogger Regulations: 3 Smart Opinions by Marty Thompson

Marty Thompson — Tue, 11 Oct 2011 16:14:30 +0000

Nice work, Colin. I think this is long overdue, and as Jason pointed out it immediately affects companies in marketing, PR, etc. When people (who may be bloggers) have a material interest in promoting any product of service, it turns it into advertising, simply put. But I think this issue really is the tip of a much bigger iceberg when it comes to so called “bloggers” doing posts, adding links, etc, that ultimately they are being compensated for, as this is a huge industry. And it is one of the “black arts” used as a primary ingredient in backlinking, which in turn is closely tied with SEO practices, which has now crept in to content marketing. So, the seemingly simple activities of bloggers who get compensated for shilling products goes much, much deeper. And we as marketers have a responsibility to call these practices out.

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