All Entries in the "Theory" Category
Social Media and Maslow’s Hierarchy
The following is a re-post from my Prospero blog: Each morning I bound out of bed eager to start the day talking with customers, prospects, partners, analysts and fellow employees about what’s new in social media and how we can use it. While I have always enjoyed both creative and technical projects, there is something [...]
Social Media; the Innovation Economy Catalyst
Business week’s recent focus on ‘Innovation Economics’ is an awesome issue on the latest Economics trend du jour. While innovation is nothing new to mankind, the accelerated pace has impact across every industry. A whole new range of technologies is now at our fingertips to help us leverage and push innovation in new directions – [...]
The future of the Social Media Agency
I was in California not long ago and had an opportunity to talk with Maggie Fox of the Social Media Group, Giovanni Rodriquez of The Conversation Group,as well as Adam Broitman and Earl Adams of Crayon. These social media agencies (and others too) are doing amazing work for leading brands. As I was speaking with [...]
Social Architects
Over the past 3 years there has been an incredible shift in who is building social media sites. Originally, I was talking directly to the vanguards in the industry who took a bet on what they saw as a great new technology and worked directly with it. Today there is a lot more confidence in [...]
Organic Architecture & Social Media
One of Frank Lloyd Wright’s great concepts was Organic Architecture, probably best illustrated by the famed FallingWater house in Pennsylvania. Well ahead of his time, many of his principals apply just as well to constructing online social spaces. Eco-Architect David Pearson describes Wrights principals in New Organic Architecture. “Let the design: be inspired by nature [...]
Why Architecture?
In various roles, at a number of start ups and large organizations, I have focused on leading and executing an online strategy to meet (and hopefully exceed) business goals for organizations. Along the way I have always drawn inspiration from architecture. If you think about the problems that architects are trying to solve in various [...]
