All Entries in the "Theory" Category
Social Data into Wisdom
Social media creates a mountainous pile of data on a daily basis. How do you handle this data of followers, subscribers, friends, views and more? While there are a ton of great tools including Radian6, Techrigy and Crimson Hexigon – I wanted to talk more about overall goals.
So let’s break down the path from a [...]
Community Engagement Modeling
Over the past 4 years I have been thinking about how to get individuals involved with and participating within a community. It is not an easy thing to get a group of individuals comfortable with your site and each other to the point of participating and caring when they become a true community. [...]
Social Proof Your Community
I recently finished reading Robert Ciadini’s Yes: 50 Scientifically Proven Ways to be Persuasive. This book never once mentions social media or marketing but its principles are gold to anyone who has anything to do with social media.
The principle that I think that everyone can gain value from is social proof. At a very high [...]
On Documentary 2.0
With the Innovators’ Road Trip, I have been thinking and very excited by the evolution of documentary projects and the intersection of web 2.0 technologies. As I am now focused on upcoming iRoadTrips, I am framing these more fully in the context of documentary 2.0. I wanted to share with you some of my thoughts [...]
The 5th Passenger on #iRoadTrip
I recently created and led an exciting project, the Innovators’ Road Trip for a few clients at New Marketing Labs. The project focused on telling the story of innovation through the hearland of America and leveraged a nearly complete array of social media to share our experiences.
At a high level, the project did nothing dramatically [...]
Will social media kill your web site?
No, social media will not kill your corporate web site. However, social media is enabling your customers and prospects to get the information they need more conveniently through Twitter, Facebook, RSS feeds, Second Life and others. The dependence on our corporate web sites as the single source of information has shifted to a distributed platform [...]
Social Media ROI Conversation
This is the first of Constructing Social’s Commuting with Colin series. This first topic: Social Media ROI. Enjoy and please comment!
/cb
Social Media Marketing ROI Poll
There has been a lot of recent discussion on how we measure the ROI of social media marketing. Jason Falls wrote provocatively that ‘you don’t get money out of a conversation‘. While I don’t disagree in principal, I do believe that marketing must be accountable for its programs (I am sure Jason thinks that way [...]
The Speakers’ Corner Analogy
I started my career in the great city of London where I would spend my Sunday mornings at Speakers’ Corner in Hyde Park. For someone with little money, it was great, free entertainment to listen to the array of speakers stand on their soapboxes, some with great skill and [...]
Social Media’s Allegory of the Cave
The following is another re-post from my Prospero blog. A fitting post for surreal times.
Every good philosophy student, and even the really bad ones like me, remember Plato’s allegory of the cave. Man is chained, looking at a wall where shadows from a puppet are the only reality they know. One man (the [...]
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