I wanted to share a quick backstory about how I ended up working at Chris Brogan’s New Marketing Labs. I think that it is a good lesson in networking.
To be honest, I was not on any sort of aggressive job search in any way. In fact, what I was trying to do was [...]
After 3.5 years as a part of the Prospero / Mzinga team, I have decided to move on. It has been an incredible adventure through which I have learned a lot, stretched my capabilities, and gained many wonderful friends. As a start-up/small company professional, I felt it was time to find another wonderful [...]
No, social media will not kill your corporate web site. However, social media is enabling your customers and prospects to get the information they need more conveniently through Twitter, Facebook, RSS feeds, Second Life and others. The dependence on our corporate web sites as the single source of information has shifted to a distributed platform [...]
Recently my daughter asked me when she could get a Twitter account. That conversation and a recent study from the MacArthur Foundation prompted me to interview my kids about social media (see video below). It is great how they really understand how they can leverage social media… enjoy!
/colin
[cross posted] Marketers need to understand that the dynamics of conversations with online audiences have fundamentally changed. The lessons from Motrin, Dell, WalMart, JetBlue and others that have been called out by bloggers, Twitter-storms and others enabled by social media is not a passing fad, but something that needs to be recognized as a new marketing [...]
This is the first of Constructing Social’s Commuting with Colin series. This first topic: Social Media ROI. Enjoy and please comment!
/cb
There has been a lot of recent discussion on how we measure the ROI of social media marketing. Jason Falls wrote provocatively that ‘you don’t get money out of a conversation‘. While I don’t disagree in principal, I do believe that marketing must be accountable for its programs (I am sure Jason thinks that way [...]
I came across a recent blog post from Information Dissemination on the 6 Commandments of blogging. The commandments at first glance are similar to the same great advice that you would find from Chris Brogan, Jeremiah Owyang, Liz Strauss and others. Here is his quick list from the post:
Be Interesting
Be Insightful
Be Social
Be Interactive
Set Expectations
Be Relevant
Certainly this is great [...]
A warm welcome to the following social media agency and consultants that have recently joined the Constructing Social Builders Index. Over the past month the list has grown to 56! Amazing! Here are the latest members, if you are looking for help with your social media initiatives, please check these great organizations out:
Social Media Consultants:
Jason [...]
There has been some great information released recently. I have updated the Constructing Social Planning page and I am also providing a bigger summary below.
Razorfish FEED: Razorfish’s regular publication on consumer behavior in the online world. Great information on current online consumer trends. (Oct 2008)
Cone Consumer Social Network Study: 85% of social media users thought companies [...]
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