All Entries in the "Social Media Tips" Category

Tweeting a Balanced Diet

I thought I would return to some of the fundementals of how I help clients to engage every day on Twitter. Part of how I engage and build Twitter audiences focuses on a balanced approach to messaging (certainly another aspect is a targeting which is a topic for another day).

First, there are four basic ways to ‘tweet’ or send messages on Twitter…

Blogging Constipation Cured!

Image by davekellam via Flickr

I confess, blogging has been an irregular activity for me. While I enjoy it, like most people, it has not been my top priority and I simply can’t produce the volume of Chris Brogan.
A few weeks back I was thinking of a way that I could commit to 2 posts [...]

Social Proof Your Community

I recently finished reading Robert Ciadini’s Yes: 50 Scientifically Proven Ways to be Persuasive.  This book never once mentions social media or marketing but its principles are gold to anyone who has anything to do with social media.
The principle that I think that everyone can gain value from is social proof.  At a very high [...]

The 5th Passenger on #iRoadTrip

I recently created and led an exciting project, the Innovators’ Road Trip for a few clients at New Marketing Labs.  The project focused on telling the story of innovation through the hearland of America and leveraged a nearly complete array of social media to share our experiences.
At a high level, the project did nothing dramatically [...]