There has been a lot of recent discussion on how we measure the ROI of social media marketing. Jason Falls wrote provocatively that ‘you don’t get money out of a conversation‘. While I don’t disagree in principal, I do believe that marketing must be accountable for its programs (I am sure Jason thinks that way [...]
There has been some great information released recently. I have updated the Constructing Social Planning page and I am also providing a bigger summary below.
Razorfish FEED: Razorfish’s regular publication on consumer behavior in the online world. Great information on current online consumer trends. (Oct 2008)
Cone Consumer Social Network Study: 85% of social media users thought companies [...]
Below is the presentation that I gave on Thursday at Web Guild’s Social Media Strategies Conference. It was a great session. After speaking to several attendees, I thought that it would be best to cut my time short and break into working sessions for B2B, B2C, Non-Profit and Internal communities and work through how to [...]
I am proud to officially announce the ‘Planning‘ section of Constructing Social! This is a compilation of some of the best resources and information on social media ROI and general social media statistics.
I have included a short overview of each, as well as a ‘freshness dating’ to help you gauge how helpful it will [...]
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