All Entries in the "Reviews" Category
Inbound Summit and iRoadTrip
Image by jimstorer via Flickr There were many influences and influencers for the concepts behind the Innovators’ Road Trip. One of the best ways to get great ideas is to surround yourself with smart people – the Inbound Marketing Summit is a great way to do just that. In the video below, I talk specifically [...]
NMTV Interview: Aaron Strout, Powered, Inc
It was great to have a chance to sit down and talk with Aaron Strout, CMO of Powered last week. Aaron is Kicking off this year’s season of New Marketing TV, proudly produced by New Marketing Labs – we have a lot planned, follow the NMTV feed here! Below is Aaron’s interview in two parts: [...]
Barack, Inc: Let’s Go Change the World
I have just finished reading Barack, Inc by Barry Libert and Rick Faulk of Mzinga (my former employer). The book is an very quick read though with many great business lessons. I wanted to highlight two points here. Be Cool. The first major section of the book speaks to Obama’s character. Calm, focused, smart, and [...]
Planning for a Social Media Crisis
[cross posted] Marketers need to understand that the dynamics of conversations with online audiences have fundamentally changed. The lessons from Motrin, Dell, WalMart, JetBlue and others that have been called out by bloggers, Twitter-storms and others enabled by social media is not a passing fad, but something that needs to be recognized as a new marketing [...]
A Salute to Relevance in Social Media
I came across a recent blog post from Information Dissemination on the 6 Commandments of blogging. The commandments at first glance are similar to the same great advice that you would find from Chris Brogan, Jeremiah Owyang, Liz Strauss and others. Here is his quick list from the post: Be Interesting Be Insightful Be Social Be Interactive Set [...]
Web Guild Social Media Strategies Conference Presentation
Below is the presentation that I gave on Thursday at Web Guild’s Social Media Strategies Conference. It was a great session. After speaking to several attendees, I thought that it would be best to cut my time short and break into working sessions for B2B, B2C, Non-Profit and Internal communities and work through how to [...]
Choosing a social media agency?
If your organization is looking for an agency to guide and help you with your social media strategy and or project, I have one very simple piece of advice for you: find out if the agency practices what they preach! In other words; does your future social media agency have a regular blog (if so, [...]
Planning for Social Media
I am proud to officially announce the ‘Planning‘ section of Constructing Social! This is a compilation of some of the best resources and information on social media ROI and general social media statistics. I have included a short overview of each, as well as a ‘freshness dating’ to help you gauge how helpful it will [...]
Connecting to Social Cities
At Mzinga, I have had many conversations with organizations and agencies about architecting their own social media sites. At some point in the conversation the topic of the large social sites (Facebook, MySpace, and others) comes up. I wanted to quickly discuss my thoughts on this topic here. When building out your own social media [...]
Seating and Seeding
Have you ever been one of the first people at a restaurant and noticed where they have seated you? Have you noticed that is typically at a visible spot to other future patrons? Either at the windows or visible to the front entrance. Have you noticed that they then try to spread people around to [...]
