No, social media will not kill your corporate web site. However, social media is enabling your customers and prospects to get the information they need more conveniently through Twitter, Facebook, RSS feeds, Second Life and others. The dependence on our corporate web sites as the single source of information has shifted to a distributed platform [...]
There has been a lot of recent discussion on how we measure the ROI of social media marketing. Jason Falls wrote provocatively that ‘you don’t get money out of a conversation‘. While I don’t disagree in principal, I do believe that marketing must be accountable for its programs (I am sure Jason thinks that way [...]
There has been some great information released recently. I have updated the Constructing Social Planning page and I am also providing a bigger summary below.
Razorfish FEED: Razorfish’s regular publication on consumer behavior in the online world. Great information on current online consumer trends. (Oct 2008)
Cone Consumer Social Network Study: 85% of social media users thought companies [...]
Below is the presentation that I gave on Thursday at Web Guild’s Social Media Strategies Conference. It was a great session. After speaking to several attendees, I thought that it would be best to cut my time short and break into working sessions for B2B, B2C, Non-Profit and Internal communities and work through how to [...]
The following is a re-post from my Prospero blog:
Each morning I bound out of bed eager to start the day talking with customers, prospects, partners, analysts and fellow employees about what’s new in social media and how we can use it. While I have always enjoyed both creative and technical projects, there is something different [...]
If your organization is looking for an agency to guide and help you with your social media strategy and or project, I have one very simple piece of advice for you: find out if the agency practices what they preach!
In other words; does your future social media agency have a regular blog (if so, does [...]
I am proud to officially announce the ‘Planning‘ section of Constructing Social! This is a compilation of some of the best resources and information on social media ROI and general social media statistics.
I have included a short overview of each, as well as a ‘freshness dating’ to help you gauge how helpful it will [...]
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