All Entries in the "Featured" Category

FDA Mandates Bloggers Disclose Side Effects

Friday Funnies: The recent FDA ruling has many bloggers concerned that their readership will all be scared off.  The FDA has mandated that bloggers must disclose all potential side effects from reading or prolonged exposure to their blogs.  As the video below shows, our ConstructingSocial lab is hard at work to determine the correct protective [...]

FTC Blogger Regulations: 3 Smart Opinions

At the Inbound Marketing Summit, I was able to get some time from Jason Falls of Social Media Explorer, Aaron Strout of Powered, Inc, and Michael Schneider of Allen & Gerritsen. Some very good and interesting opinions in the video below:

For your information I am providing a few resources below.  First, here is [...]

Radian6 and SocialCRM

At last weeks Inbound Marketing Summit, I had a chance to talk to Lauren Vargas of Radian6. Below is our short overview where she talks of Radian6’s focus on SocialCRM and its Salesforce.com integration.

Links to the resources mentioned by Lauren:

Radian6
Radian6 SocialCRM & Presentation on SocialCRM
Paul Greenberg
Lauren Vargas on Twitter

Finally, in the interest of full disclosure, [...]

Tweeting a Balanced Diet

I thought I would return to some of the fundementals of how I help clients to engage every day on Twitter. Part of how I engage and build Twitter audiences focuses on a balanced approach to messaging (certainly another aspect is a targeting which is a topic for another day).

First, there are four basic ways to ‘tweet’ or send messages on Twitter…

Permission TV Relaunches as Visible Gains

A short video interview with Matthew Mamet speaking of the re-launch of PermissionTV as Visible Gains and their focus on Sales 2.0! Their leadership in buyer-led  video technology is VERY compelling and I can’t wait to see more and follow their success!

/colin