No, social media will not kill your corporate web site. However, social media is enabling your customers and prospects to get the information they need more conveniently through Twitter, Facebook, RSS feeds, Second Life and others. The dependence on our corporate web sites as the single source of information has shifted to a distributed platform [...]
[cross posted] Marketers need to understand that the dynamics of conversations with online audiences have fundamentally changed. The lessons from Motrin, Dell, WalMart, JetBlue and others that have been called out by bloggers, Twitter-storms and others enabled by social media is not a passing fad, but something that needs to be recognized as a new marketing [...]
This is the first of Constructing Social’s Commuting with Colin series. This first topic: Social Media ROI. Enjoy and please comment!
/cb
There has been a lot of recent discussion on how we measure the ROI of social media marketing. Jason Falls wrote provocatively that ‘you don’t get money out of a conversation‘. While I don’t disagree in principal, I do believe that marketing must be accountable for its programs (I am sure Jason thinks that way [...]
I came across a recent blog post from Information Dissemination on the 6 Commandments of blogging. The commandments at first glance are similar to the same great advice that you would find from Chris Brogan, Jeremiah Owyang, Liz Strauss and others. Here is his quick list from the post:
Be Interesting
Be Insightful
Be Social
Be Interactive
Set Expectations
Be Relevant
Certainly this is great [...]
A warm welcome to the following social media agency and consultants that have recently joined the Constructing Social Builders Index. Over the past month the list has grown to 56! Amazing! Here are the latest members, if you are looking for help with your social media initiatives, please check these great organizations out:
Social Media Consultants:
Jason [...]
There has been some great information released recently. I have updated the Constructing Social Planning page and I am also providing a bigger summary below.
Razorfish FEED: Razorfish’s regular publication on consumer behavior in the online world. Great information on current online consumer trends. (Oct 2008)
Cone Consumer Social Network Study: 85% of social media users thought companies [...]
Below is the presentation that I gave on Thursday at Web Guild’s Social Media Strategies Conference. It was a great session. After speaking to several attendees, I thought that it would be best to cut my time short and break into working sessions for B2B, B2C, Non-Profit and Internal communities and work through how to [...]
This morning I will be holding a working session on developing a social media strategy at WebGuild’s Social Media Strategies Conference. The presentation will be a accumulation of many posts that I have not had time to write, it is a good chance to help me accelerate the process and get the ideas out of [...]
I started my career in the great city of London where I would spend my Sunday mornings at Speakers’ Corner in Hyde Park. For someone with little money, it was great, free entertainment to listen to the array of speakers stand on their soapboxes, some with great skill and [...]
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