Author Archive for crbrowning
My Sales 2.0 World
As a proud member of the New Marketing Labs, I have the flexibility to experiment with new technologies and processes. Since my start, I have been avoiding standard sales activities and been taking a more ‘social’ route. So far, I have had fantastic results. Let me explain a bit more about about my Sales 2.0 [...]
Barack, Inc: Let’s Go Change the World
I have just finished reading Barack, Inc by Barry Libert and Rick Faulk of Mzinga (my former employer). The book is an very quick read though with many great business lessons. I wanted to highlight two points here. Be Cool. The first major section of the book speaks to Obama’s character. Calm, focused, smart, and [...]
CES Observations
This is my first trip to CES and it has been both incredible and exhausting. I am not passionate about TVs or audio which tends to have a lot of focus here, but there have been a few things that really interested me that I wanted to highlight. Please feel free to look at my [...]
A Backstory from my New Job
I wanted to share a quick backstory about how I ended up working at Chris Brogan’s New Marketing Labs. I think that it is a good lesson in networking. To be honest, I was not on any sort of aggressive job search in any way. In fact, what I was trying to do was help [...]
Thank you Prospero and Mzinga!
After 3.5 years as a part of the Prospero / Mzinga team, I have decided to move on. It has been an incredible adventure through which I have learned a lot, stretched my capabilities, and gained many wonderful friends. As a start-up/small company professional, I felt it was time to find another wonderful opportunity. I [...]
Will social media kill your web site?
No, social media will not kill your corporate web site. However, social media is enabling your customers and prospects to get the information they need more conveniently through Twitter, Facebook, RSS feeds, Second Life and others. The dependence on our corporate web sites as the single source of information has shifted to a distributed platform [...]
Children and Social Media
Recently my daughter asked me when she could get a Twitter account. That conversation and a recent study from the MacArthur Foundation prompted me to interview my kids about social media (see video below). It is great how they really understand how they can leverage social media… enjoy! /colin
Planning for a Social Media Crisis
[cross posted] Marketers need to understand that the dynamics of conversations with online audiences have fundamentally changed. The lessons from Motrin, Dell, WalMart, JetBlue and others that have been called out by bloggers, Twitter-storms and others enabled by social media is not a passing fad, but something that needs to be recognized as a new marketing [...]
Social Media ROI Conversation
This is the first of Constructing Social’s Commuting with Colin series. This first topic: Social Media ROI. Enjoy and please comment! /cb
Social Media Marketing ROI Poll
There has been a lot of recent discussion on how we measure the ROI of social media marketing. Jason Falls wrote provocatively that ‘you don’t get money out of a conversation‘. While I don’t disagree in principal, I do believe that marketing must be accountable for its programs (I am sure Jason thinks that way [...]
