Comments on: FTC Blogger Regulations: 3 Smart Opinions

By: http://www.nflcustomizedshop.com/products/NFL-Customized-Jerseys-18/Philadelphia-Eagles-Customized-Jersey-439/{Eagles

Wed, 02 Nov 2011 01:37:28 +0000

where to buy Premier and Stitched Florida Panthers jerseys ??…

[...]we adivce go to this website to see more about Florida Panthers jerseys and others. [...]…

By: Marty Thompson

Marty Thompson — Tue, 11 Oct 2011 16:14:30 +0000

Nice work, Colin. I think this is long overdue, and as Jason pointed out it immediately affects companies in marketing, PR, etc. When people (who may be bloggers) have a material interest in promoting any product of service, it turns it into advertising, simply put. But I think this issue really is the tip of a much bigger iceberg when it comes to so called “bloggers” doing posts, adding links, etc, that ultimately they are being compensated for, as this is a huge industry. And it is one of the “black arts” used as a primary ingredient in backlinking, which in turn is closely tied with SEO practices, which has now crept in to content marketing. So, the seemingly simple activities of bloggers who get compensated for shilling products goes much, much deeper. And we as marketers have a responsibility to call these practices out.

By: Bryan Person

Bryan Person — Wed, 21 Oct 2009 17:50:50 +0000

Colin:

Jason makes a good point that I might have added in a comment to your poll question: It’s just as important–perhaps more so–that brands and marketers/PR pros understand the new FTC regulations. It is the marketers who *must* inform bloggers of the disclosure rules, must check that all mentions of the product/service are factual/not exaggerated and who must create training programs for these teams around these new regulations. For many marketers, that’s a big shift in the way they operate.

Bryan | @BryanPerson