Canton, MA:  Chris Brogan‘s New Marketing Lab’s (NML) officially announced today the details of its long rumoured Extreme Social Makeover program.  The program capitalizes on the new vanity trend that Facebook reinforced last week with its vanity URL program.  The NML Extreme Social Makeover program reports to take this make over to an entire new level.

Monty Before Makeover

The Extreme Social Makeover program is designed for individuals that need far more than a vanity URL to entice others into accepting their friend requests.  While many are enjoying the new vanity URLs of Facebook, others can’t take advantage of social networks because their bad looks and general lack of intelligence prevent others from wanting to associate with them in any way.

The NML Extreme Social Makeover team works with these friendless, pathetic individuals and takes over their Facebook, Twitter and other profiles.  The ugly and friendless have the Extreme Social team replace their actual pictures and updates with photographs and updates designed to attract others.  Once an individual has completed a Makover they  suddenly look better and make  dramatically more intelligent statements- thereby boosting friends and followers.

Monty After Makeover

Ford‘s Scott Monty spoke of his experience in the Makeover program. “Before the Extreme Social Makeover, I was a Facebook nobody.  It was just like real life, everyone avoided me and didn’t talk to me.  After the makeover, I have have online friends and followers – they may be disappointed when they meet me in person, but it is a start!”  Monty went on to credit the Makeover program with his recent nomination to the Hottest Men on Twitter (congrats Mr. October).

NML reports the following details of the program:

• Replacement of all natural images of your ‘natural’ face with either photoshop enhancements or a model stand-in.
• Updates to all of your Facebook and twitter comments to remove all the dull, pointless messages and replace them with witty and fun comments
• Twitter and Facebook intercepts: NMLs partnership with Facebook and Twitter ensures protects you from comments like:

@scottmonty you look completely different in real life – what’s up with that?

replaced with:

@scottmonty: lookin’ sharp – you been working out?

The service has already been successfully implemented on Justin Levy and Chris Brogan of NML.

Happy Friday!

/colin