Comments on: Will social media kill your web site?

By: John Taylor

John Taylor — Thu, 23 Apr 2009 23:32:56 +0000

Interesting blog post. What would you say was the most important marketing factor?

By: Craigslist verified accounts

Craigslist verified accounts — Fri, 27 Mar 2009 03:02:43 +0000

I’m not one to comment often, but nice post. I appreciate the time you put into it.

By: jack parler

jack parler — Mon, 02 Mar 2009 01:49:22 +0000

I really liked your blog!

By: Mike

Mike — Thu, 12 Feb 2009 02:55:47 +0000

Enoyed your post and bookmarked you for future reading.. Thinking of adding some of your content to my website ZestforMarketing

By: Marketing

Marketing — Thu, 29 Jan 2009 20:25:19 +0000

Your article is very informative and useful. Glad I found it. Cheers.

By: crbrowning

crbrowning — Mon, 22 Dec 2008 18:39:46 +0000

Daniel – thanks for the comment. While I don’t think the web site is going any where, I do think that a blog in particular is mostly read in RSS readers. People can even discover your blog through an RSS reader, subscribe and read and never even touch your site. Comments can be left on Twitter, Friendfeed, through readers – the point is that marketers need to think more broadly about the media they are using, the corporate website is only one small piece of the online marketing puzzle.

-Colin

By: Daniel Endy

Daniel Endy — Sun, 21 Dec 2008 19:26:36 +0000

Colin:

On the contrary, social media will ensure your company and its web site stay relevant. The days of the one-way conversation are numbered. If you aren’t engaging your prospected and constituents, you are missing the boat.

The social revolution is well under way and the ’social divide’ is growing rapidly. Sites that have social/community features like blogs, user commenting, discussion forums, user ratings, user recommendations, and such will be at the forefront and will dominate mindshare in their categories. Sites that lack such features will increasingly be considered out-of-date.

The younger generations can barely relate to non-social media. They are so used to being connected that non-social web sites are ‘dead sites’.

Daniel

By: Ted Weismann

Ted Weismann — Mon, 08 Dec 2008 15:43:54 +0000

Social media will not kill the company web site. If anything, it is making it more interactive and pushing marketers to use it to engage customers directly. In addition, the smart ones are putting links to it on delicious, Flickr, YouTube and other places where customers are sharing information with each other. CommVault (http://news.commvault.com) is a great example of a B2B high-tech company.