Image via Wikipedia

I came across a recent blog post from Information Dissemination on the 6 Commandments of blogging.  The commandments at first glance are similar to the same great advice that you would find from Chris Brogan, Jeremiah Owyang, Liz Strauss and others.  Here is his quick list from the post:

• Be Interesting
• Be Insightful
• Be Social
• Be Interactive
• Set Expectations
• Be Relevant

Certainly this is great advice, but the wonderful difference between the Information Dissemination post and what Chris, Jeremiah and Liz would say is how the Information Dissemination blog has made this great advice relevant and specific for his audience (the Navy).  I love how for each of the ’six commandments’ very clear and specific examples from the Navy are given.  For example in ‘Be Interesting’ he speaks about how naval ships all have different coats of arms and slogans as personal brands that are unique.  Fascinating stuff that speaks directly to his audience!

As many of us try to communicate the benefits of social media within organizations, this is really a wonderful example of how to make your message more impactful and meaningful by simply choosing relevant examples to your audience and speaking in their terms.

/colin