Archive for November, 2008
Children and Social Media
Recently my daughter asked me when she could get a Twitter account. That conversation and a recent study from the MacArthur Foundation prompted me to interview my kids about social media (see video below). It is great how they really understand how they can leverage social media… enjoy! /colin
Planning for a Social Media Crisis
[cross posted] Marketers need to understand that the dynamics of conversations with online audiences have fundamentally changed. The lessons from Motrin, Dell, WalMart, JetBlue and others that have been called out by bloggers, Twitter-storms and others enabled by social media is not a passing fad, but something that needs to be recognized as a new marketing [...]
Social Media ROI Conversation
This is the first of Constructing Social’s Commuting with Colin series. This first topic: Social Media ROI. Enjoy and please comment! /cb
Social Media Marketing ROI Poll
There has been a lot of recent discussion on how we measure the ROI of social media marketing. Jason Falls wrote provocatively that ‘you don’t get money out of a conversation‘. While I don’t disagree in principal, I do believe that marketing must be accountable for its programs (I am sure Jason thinks that way [...]
A Salute to Relevance in Social Media
I came across a recent blog post from Information Dissemination on the 6 Commandments of blogging. The commandments at first glance are similar to the same great advice that you would find from Chris Brogan, Jeremiah Owyang, Liz Strauss and others. Here is his quick list from the post: Be Interesting Be Insightful Be Social Be Interactive Set [...]
New Social Media Agencies Added
A warm welcome to the following social media agency and consultants that have recently joined the Constructing Social Builders Index. Over the past month the list has grown to 56! Amazing! Here are the latest members, if you are looking for help with your social media initiatives, please check these great organizations out: Social Media [...]
New Social Media Info Resources
There has been some great information released recently. I have updated the Constructing Social Planning page and I am also providing a bigger summary below. Razorfish FEED: Razorfish’s regular publication on consumer behavior in the online world. Great information on current online consumer trends. (Oct 2008) Cone Consumer Social Network Study: 85% of social media users [...]
Web Guild Social Media Strategies Conference Presentation
Below is the presentation that I gave on Thursday at Web Guild’s Social Media Strategies Conference. It was a great session. After speaking to several attendees, I thought that it would be best to cut my time short and break into working sessions for B2B, B2C, Non-Profit and Internal communities and work through how to [...]
