If your organization is looking for an agency to guide and help you with your social media strategy and or project, I have one very simple piece of advice for you: find out if the agency practices what they preach!

In other words; does your future social media agency have a regular blog (if so, does it have compelling content)?  Do they participate on Twitter, Facebook, and/or Friendfeed?

If not, find any of the many great organizations or consultants with relevant experience that are actively using social media.  These are the teams that understand this quickly changing medium and are the organizations that you should be talking to.

Very soon I will be announcing a new listing service specifically designed to help organizations connect with the experienced social media agencies and consultants.  Stay tuned!

/colin